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I am Elizabeth Bravo, and this is my story.
For 18 years, I worked in industries such as banking, technology, and sales. I always prioritized my job, others, and my professional growth. I studied and worked tirelessly, became a wife and mother, and over time, I realized that the only thing missing from my equation was myself—my passions, my interests, and my self-care.
Later, as an independent professional helping others with their employability, I found even less space for myself. Then, in 2021, the lack of balance between my personal, family, and work life led me into a deep depression. I disconnected from life when I prioritized the wrong thing—work.
During that process of introspection, I realized something powerful: in the environments I was part of, many women didn’t truly know what it meant to care for themselves from within. They knew plastic surgeons, invested in expensive external treatments, but not in their daily well-being. I met women who, like me, had dedicated their lives to work, constantly putting themselves last.
That’s when I realized my purpose was to help—to help many women find balance in their lives through what I know, my experience, and my own transformation.
That's how Magic Women was born in 2022.
I didn’t just want to sell products—I wanted to create a world for women where they could find more than just personal care: knowledge, awareness, and self-love.
Through research, I realized the market needed high-quality, effective products designed for women like me—women with little time who need short but powerful routines.
Today, Magic Women offers 16 dermatologically tested, vegan, and carefully formulated products to help more women feel good about themselves without complications. But the essence of the brand goes far beyond that. It’s about balancing our lives, understanding that work is important, but it’s not everything. Our mental health, well-being, and happiness must also be a priority.
Self-love isn’t a trend or a cliché—it’s a necessity. And it’s also about setting boundaries, making decisions for ourselves, and realizing that in companies, we are replaceable, but in our own lives, we are not.
That’s why Magic Women exists. Because it’s a magical world for magical women, where they can find magical products in one place. But beyond the products, the real magic lies in the small details, the stories, the time, and the effort we put into helping other women shine.
If there’s one thing I’ve learned on this journey, it’s that when a woman prioritizes herself, everything in her life starts to transform. And I want Magic Women to be a reminder that we all deserve that space.